No lie, it’s been a while since a thug has been in the kitchen. So I log into the tumblrverse today to check my shit, maybe dust off the dash and get some new content out. Son, I’ve got a TON of fucking messages (I’m going to try to reply to them all, I promise) and I’m seeing my shit posted all over the god damn place.
I’m glad all you healthy/sexy mother fuckers kept the kitchen warm while I was away. I’m officially back and stepping up my game. Seriously, all the love I’ve got from my followers makes me want to post the best content I can for you. Thug Kitchen undergoing reconstruction as of right now. I’m so fucking heated right now. Shit.
Microsoft live tiles. For real.
“The film was made by McCann Oslo and Motion Blur and was directed by the Oscar Student winner, Norwegian director Hallvar Witzoe. “
(via Unsuspecting assersby Step On Pavement Squares And Reveal A Dance Party - PSFK)
Very clever advertising. I love their look of absolute shock
This morning, it was pointed out to me that one of our logo files had a small artifact on one of the letters. It was a tiny square that was barely noticeable, but it reminded me of the importance that we as in-house designers must place on consistent quality control.
Sometimes, the crush of the day to day gets away from us and we are tempted to just “churn out” yet another templated flyer. And so, we stop looking at the details. The “low res preview” in indesign is ‘Good enough’ - and we don’t go over all the components with the same fine-tooth comb that we would a one-off design. After all, we just pick up the logo from the previous job, and viola!
I must say, as a designer, I’m embarassed that it took a student working on a poster for a class project to notice and point out to me that this was an issue. This is something that I should have caught myself, and that due to time constraints, and working on a “rush” - I simply didn’t.
To say this was a wake-up call would be an understatement. But it’s also an opportunity, and a reminder. To not just push projects through. To take the extra 10 minutes to double check your links. To take the proper time on your projects to archive and properly file things away.
When you are working in house, many times, you are it. Nobody else is going to look at your files with the same eye that you are. Your in-house clients are not designers, they care about their content, and have a general notion of the aesthetics they want, but it’s ultimately OUR responsibility to ensure quality control happens and meets our own standards as designers.
To me, strategy is an informed, measurable decision about the direction you wish to take. Tactics help you get there.
Strategy says: ”We will move our people East so they can have a better quality of life”
Tactics say if you travel at night, by foot or by plane, how you will eat and rest, who will carry what…
A strategy need not always be about being bigger, better, different or making more money. A strategy need not always be about ‘success’ as an outsider would see it.