The Do's and Don'ts of Online Publicity
This is a repost of a GREAT post by lindsayrobertson: [This is long and obvious, but it’s been driving me nuts for years. So here is my Guide to Online Publicity (For Dummies).] There’s a question that has been bugging me for years: why are 99% of publicists and promotion/marketing people complete useless failures when it comes to blogs and online outlets? I keep waiting for the industry to...